Technology’s the Buzzword at Geneva Auto Show

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March 4 (Bloomberg) –- Bloomberg Television's "Lunch Money" Host Matt Miller looks at the big theme in autos at Geneva. (Source: Bloomberg)

Is a first tangible evidence that it can happen.

Aside from sergio's word, they biggest maker -- the biggest winner was technology.

It's about design and performance and you can achieve visionary cars if you are a leader in the top technology.

This is key.

What mclaren is all about is using technology to build the best sports cars in the world in whatever segment we go into.

Electric and electronic architecture will take over in the future.

When electronic cars are about dirty five percent of value, we will go up to 50%. you will drive whatever solution.

You will have the opportunity to drive all of these features in one car because the car manufacturer will not decide.

Our strategy of fortis to be agnostic on the operating system.

So you can have an ios, and apple phone, and android -- whatever the customer wants, we will be able to handle it.

One of the things we are very clear on is the integration of handsets into the vehicle.

That's something that is a personal choice.

What we want to do is offer that

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