Swedish Match 2nd-Qtr Net Misses Estimates

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July 19 (Bloomberg) -- Bloomberg's David Tweed reports on Swedish Match's second-quarter earnings and forecast. He speaks on Bloomberg Television's "Countdown." (Source: Bloomberg)

The main product rhymes with news.

It is like a moist teabag.

You put it underneath your top lip and it releases nicotine into the body, which is why it is considered by some to be a better alternative to smoking, although, and this is very controversial, the product is being banned in the european union since 1992 because the world health organization said it is potentially cancer- causing.

They have been trying to get the european union to lift the ban , which is why they have been focusing on u.s. markets where their products are illegal and it is making a big effort to get into the u.s. market.

In april, they said they would try to get into as many as 17,000 to 20,000 u.s. stores.

In april, it was only present in 13,000. it is making a good effort to get into the market.

The problem is, in the u.s., people are used to a drive snuff, -- a drive snuff, and they spit.

This is spitting tobacco.

It will have to overcome this entrenched product in the united states to move their own product.

The other thing about this company, which i thought was interesting, which was last week, the uk newspaper said there could potentially be a takeover party to any company trying to get into nontobacco products.

Other ways of getting nicotine into the system, nothing came of that but the shares rose for the day of that report for a year.

They are up about nine percent.

Interesting to see how they open today.

Thank you.

David announcing the product names.

Thank you very much for that, david tweed in berlin.

This text has been automatically generated. It may not be 100% accurate.

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