Super Bowl: Biggest Bang for Your Sports Ad Dollar?

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Jan. 31 (Bloomberg) -- In today's "Single Best Chart," Bloomberg's Scarlet Fu displays the money spent on advertising during the Super Bowl in relation to other major sporting event on Bloomberg Television's "Bloomberg Surveillance."

We have a guest at coming up in the next hour from morgan stanley on the tension.

Single best chart this afternoon.

Live sports is a big draw for ad marketers.

With super bowl weekend coming up, let me show you how the super bowl rings versus other live sporting events.

Ad sales approaching $300 million, compared to the world series and all the games, that is the white line.

Super bowl still ahead by 50 million.

March madness, college basketball, has steadily grown but not at the same rate.

Everybody i talk to, march madness is their month of the year, what they live for.

Because they have their brackets and they are engaged.

The super bowl in terms of ad sales and the commercials that are broadcast, that is where the real money is paid you see people try to copy the formula.

You be the entertainment in the middle of it.

This text has been automatically generated. It may not be 100% accurate.

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