Suntory Bringing Beam Products to Asia in $16B Deal

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Jan. 13 (Bloomberg) -- Bloomberg’s Cristina Alesci breaks down Suntory’s $16 billion deal for Jim Beam on Bloomberg Television’s "Market Makers." (Source: Bloomberg)

This signifies that we are entering into an m&a a market with more of a risk appetite.

This is a japanese giant.

People do not have realized cash do not realize -- do not realize how big they are.

You cannot go a day without running into a suntory product.

That is how big they are.

There are not many cost synergies, but they are hoping to bring the popular brands in the u.s. to the emerging asian market.

People are beginning to experiment with spirits.

Maybe we have run out of steam in the u.s.. they can get some growth in the asia market.

It is not about bringing their products here, but bringing u.s. project elsewhere.

That is exactly what it is.

We may see them jump into the u.s. market with products that were popular in japan.

Japanese whiskey is very serious.

I do not know if you have had it come up that it is delicious.

Not just the beverage, but the whole culture around whiskey drinking in japan -- there is something about japanese confidence that is wrapped up in this deal.

Yes.

Where has it been for the past 20 years?

A comes from the fact that the yen is so strong.

That is what makes this deal work.

The currency fluctuation risk is not there.

It has always been a risky deal from a cross-border standpoint.

They feel good because of the yen.

At least for the next year, the bank of japan is one of the least independent.

The guy who runs it will keep money -- pumping money.

They're saying this is a time to look out.

What is interesting is that japanese companies historically do not like to take on extreme amounts of debt.

They are actually taking advantage of the fact that you have low interest rates to do these deals.

That is what it is playing into this deal as well.

I loved "lost in translation." let's turn to the detroit auto

This text has been automatically generated. It may not be 100% accurate.

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