Social Media Now 'Everything' for Obama's SOTU

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Jan. 27 (Bloomberg) -- Phil Mattingly reports on the use of social media ahead of the State of the Union address. He speaks on Bloomberg Television's "In The Loop." (Source: Bloomberg)

What are they doing in social media right now it is different to what they have done in the past?

It is everything right now.

33 million people are expected to watch the state of the union address tomorrow, half of what bill clinton averaged in his terms.

The white house knows that they need to reach out.

They have been giving staffers the official white house instagram account for the last 10 days to try to show behind and connect to people like that.

Get a video outreach, explaining what is going on.

After the state of the union, something to keep an eye on, they will take a virtual road trip to sell the proposal tomorrow night.

You will have cameras coming with him, he will be online as a regular participant, conversing with people as they walk through.

Basically, social media is huge as they try to address the top -- the drop in viewership, related, as you noted, to the huge speech he is giving tomorrow.

Another trending story tomorrow, tom perkins, out there this weekend, making some pretty racy remarks, basically comparing the debate in income inequality to not see germany, saying that right from the epicenter of progressive thought, san francisco, he would call attention to the parallels of fascist not see germany.

A war on the one percent, mainly the jews, and the one percent, mainly the rich.

Any thoughts on whether or not the president is going to re- examine his message on equality?

Because of this backlash?

Everyone thinks that this quote is crazy.

A rational person would think that this is crazy, but even still, are their second thoughts about this inequality method?

White house officials shook their head when they read that.

To your point, the white house is aware that the inequality message, the progressive message can be divisive.

They want to avoid it.

This is a change we have seen in the polls over the last couple of weeks.

It is not so much a message about inequality and the rich having too much and the poor having too little -- too little, it is going to be about action.

To your point, christina, they

This text has been automatically generated. It may not be 100% accurate.

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