Sponsors Pressure FIFA to Probe Qatar World Cup

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June 9 (Bloomberg) -- Bloomberg’s Elliott Gotkine reports that FIFA is feeling pressure from corporate sponsors Sony, Visa, and Adidas to investigate Qatar’s winning bid to host the 2022 World Cup as concerns build that the country won the right to host the games through improper means. He speaks on Bloomberg Television’s “The Pulse.”

Expressed concern over new allegations against the governing body awarding the games to qatar.

Elliott gotkine joins us now.

Pressure now on fifa to hold a full investigation.

Very much so.

If the money is talking, it is the corporate sponsors without whom event's like the world cup aren't going to generate the kind of money they do, then fee ifa is going to act when they are calling for action.

What they are saying is that fifa needs to carry out a thorough investigation and publish the findings as well.

The allegations emerged in the sunday times, talking about the most senior qatari football official allegedly paying bribes to get more votes for the qataris' bid to host the 2022 world cup.

The latest allegations say he has a $5 million slush fund, that he helped use the influence of qatari royals to broker-deals in exchange for getting more support for qatar's right to host the 2022 world cup.

The qataris and i any impropriety.

-- the ninthdeny any impropriety.

He said that he had nothing to respond about.

Sponsors think that something needs to be done.

Sony expects fifa to adhere to its principles of ethics and fair play.

Adidas says the negative tenor of the public debate around fifa is neither good for football nor for fifa.

Coke, anheuser-busch, all saying that a proper investigation needs to be carried out.

Is that what is going to happen next?

I guess it all depends on the investigation that fifa is doing.

He have a former u.s. prosecutor, michael garcia.

He has to file a report next month.

It will decide what sanctions if any, if there is a case to answer.

In the meantime we may get more revelations.

Other sponsors may say they are not happy with this or that.

Certainly, the head of fifa says they are doing everything that needs to be done.

He took to twitter saying, never ignoring reports, but left the t the ethics committee work.

If you look at the responses, you will find that not everyone finds the comments convincing.

Most of those responses tend to include rude words which i can't broadcast here right now.

I sincerely hope not.

Elliott gotkine joining us from tel aviv.

Still to come, a bloomberg exclusive.

New revenues and new business models.

Vueling's ceo alex cruz joins us live to discuss whether the airline sector is actually taking flight.

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This text has been automatically generated. It may not be 100% accurate.

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