Sorrell: Strong Online Presence a Must for Retail

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Nov. 7 (Bloomberg) -- Sir Martin Sorrell, CEO & founder at WPP, talks about the opening of J.Crew’s flagship store in London and the importance of a strong online presence for brick and mortar retailers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

What is a british looking store?

There is to lead.

Color.

Looks like a new york store to me.

How much is this a test market?

Depends on the category.

What is surprising as we were sitting here, j. crew has not gone into london before.

We were discussing that.

Few say they have gone into asia before.

In the past year really.

I have been a j. crew customer since high school.

From a technology perspective, i wonder why they are not doing more.

We have been talking a lot about retail analytics.

They do not remember what i have bought before.

I start from scratch ike anybody else.

I have been buying from them for more than a decade.

I mentioned the chinese.

You get a company like the largest retailer.

They are building a massive online presence.

The whole e-commerce area, the whole online, bricks and mortar stores -- take the banks.

Thinking showrooms.

There is no reason this cannot twice to many other categories.

You need showrooms to look at examples and merchandise.

Essentially the relationship will become a much more direct relationship.

Also, the old established retailers will be under pressure.

Sir martin sorrell on the branding of j. crew.

Microsoft's next ceo reports the shortlist is getting shorter.

Who should lead microsoft?

That is coming up next.

There is to lead.

Color.

Looks like a new york store to me.

How much is this a test market?

Depends on the category.

What is surprising as we were sitting here, j. crew has not gone into london before.

We were discussing that.

Few say they have gone into asia before.

In the past year really.

I have been a j. crew customer since high school.

From a technology perspective, i wonder why they are not doing more.

We have been talking a lot about retail analytics.

They do not remember what i have bought before.

I start from scratch ike anybody else.

I have been buying from them for more than a decade.

I mentioned the chinese.

You get a company like the largest retailer.

They are building a massive online presence.

The whole e-commerce area, the whole online, bricks and mortar stores -- take the banks.

Thinking showrooms.

There is no reason this cannot twice to many other categories.

You need showrooms to look at examples and merchandise.

Essentially the relationship will become a much more direct relationship.

Also, the old established retailers will be under pressure.

Sir martin sorrell on the branding of j. crew.

This text has been automatically generated. It may not be 100% accurate.

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