Social Networking for the Education Industry

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Oct. 29 (Bloomberg) –- edWeb.net Founder and CEO Lisa Schmucki discusses creating a social and professional network for teachers. She speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Explain for people that may not be familiar with this form of education and online human resources.

How does edweb.net work?

It is a platform for teachers and administrators and librarians and any of the stakeholders involved with education to come on and talk about the issues in education and how everyone can work together to improve teaching and learning.

It is a social networking platform that anyone can use, but we have gotten into providing online professional learning programs that are all free or educators to participate in.

It has been a great partnership of the education industry and educators working together to improve education for the kids.

Quick give people an idea about your background and how you came to be the chief executive of edweb.net?

I have been in the education industry for about 30 years.

I have always thought how difficult it was to really see what is going on in the classroom and understand what teachers really needed and what was working.

When i saw what my daughter and her friends were doing on facebook about six or seven years ago, i immediately saw that that technology could be used to help educators connect with each other him and also to help industry connect as well.

You cannot be in the classroom and teachers everyday, but you can be in and online repression learning community with them.

It is really working thomas so it is really when rewarding to have that happen.

You used the term colleagues, the ability to share information and experiences.

What do you glean from their online presentations?

Do the teachers and educators find the environment is positive for them right now?

Absolutely.

I just came from an online webinar presentation at we did -- that we did, and it was presented by a professor at arizona state university.

She is a professor of literacy.

We had two hundred educators on there and the product development team.

Our team and the kind of dialogue that went back-and- forth, we had educators from around the world of lithuania, italy, canada, and from the same school district, all talking to each other about how they were getting ideas to improve their learning, right there on the spot.

Lisa, we were talking about linkedin's results just a moment ago.

Would you consider yourself to be a smaller community of linkedin professionals, and as a result, would you ever want to sell to a bigger organization?

That is an interesting question.

We are members of linkedin and we connect with a lot of educators there.

It's obviously a great company.

It's more about expanding your personal networking and personal career as well as about helping educators.

And all the stakeholders in education collaborating together to improve teaching and learning.

That's the main focus of what we are doing.

Our goal is to be sustainable.

I always said that.

When we first started, people did not really see a path to be profitable.

It looks like this next year, we will be.

My goal is to enable us to sustain the work we are doing and continue to get educators to connect with each other.

What about connecting educators and political forces?

Education is as much an electrical -- an electoral topic as it is in the classroom.

Arnie duncan, who is the head of education for the u.s. department of education, he participated and hosted his first twitter chat last night.

He connected with educators right there online for an hour last night.

The educators were amazed that they could be there talking with arnie duncan, just as if he was in the next room.

So certainly for anybody involved in politics or industry , it opens a window to really know what's going on and really know what solutions are needed, so they are not just mandated from above, but commonsense understanding of what is really needed for the students and for the teachers.

Lisa, what about higher education?

Does include higher education professionals as well as administrators?

Absolutely.

We were used as the platform for the project by the national commission on teaching america's future, for seven colleges of education.

It was a funded project to study how to get teachers and teacher prep programs using online networks early in their career while they are still studying to become teachers, so that they remain connected through their practice.

It is really the idea of moving away from a model of teachers as individual artisans to teams of teachers who can work together to improve the learning, and also capture the teaching practice for all of them to

This text has been automatically generated. It may not be 100% accurate.

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