Hootsuite CEO: How We'll Spend $165M Investment

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Aug. 1 (Bloomberg) -- Hootsuite CEO Ryan Holmes discusses the company's growth, hiring and finances with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

The ceo joins us now from vancouver, canada.

Ryan, 160 $5 million.

Good for you for raising that money, -- $165 million.

Good for you for raising that money, but why do you need so much?

We're looking at international expansion.

We have offices in london and throughout the world.

We want more offices in south america, asia, and continuing throughout europe.

We're looking at building a world-class team.

We are looking for engineers, marketers and others to join our company.

We're also looking at acquisitions at acquisitions.

What are smart products that fit into our product offering and how can we accelerate growth and acquisition?

I should mention that bloomberg is a hootsuite user.

I use it personally to schedule tweets.

What more can i get out of it?

That is great to hear, thank you.

We target power users like yourself as well as small and medium enterprise businesses.

We help them put together the complex tasks of managing multiple social networks and multiple team members, and make that easier.

As you get into big companies, we have over 246 fortune 500 companies using our service.

We help those companies understand how the team could work more effectively, what is happening with the message they are sending out, what kind of engagement they are getting.

We are kind of a social media switzerland.

We sit between twitter, facebook, linkedin and other social networks and help you understand where and how you get the most bang for your buck.

When social media sites change their interfaces and user features, do they give you a heads up?

Yes, they are amazing partners.

We are four and a half years old and have been working with twitter, linkedin, and facebook pretty much from day one.

Our goal is to help people who are creating content and pushing content into the social networks make their lives easier.

This is alternately beneficial to our partners there.

We are excited to be launching advertising with twitter.

We did that earlier this year.

We are going to be launching advertising with facebook and push that into the social networks as well.

This text has been automatically generated. It may not be 100% accurate.

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