Dumb Starbucks Mere Stunt for Comedy Central Show

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Feb. 11 (Bloomberg) -- Jon Erlichman reports on "Nathan For You" Host Nathan Fielder's "Dumb Starbuck's" marketing stunt on Bloomberg Television's "In The Loop." (Source: Bloomberg)

But this was just a marketing stunt?

After all of the attention, i'm sure he would omitted a good laugh -- went home and had a good laugh.

They were tied to some comedians from his show, and then he started today questions from the press.

He has such dry humor that you had some people who were chuckling and what he was saying, and some were covering it like a straight news story.

Trying to get a straight answer out of him is not easy.

Here is one of the questions i asked him.

Will we be seeing this on your show today?

This is so much more than i ever thought would happen, so i do not know what will be included.


Seriously, i had to interview a god who is completely character -- guy who is completely in character, and he got to video us.

This has got to be one of the most interesting ways we have seen someone market a tv show in a while.

There were a couple of angles to this.

Literally, the line was well over an hour.

People were coming to this store, and they wanted to become part of experience.

A lott said they found out about it on twitter or on instagram.

If you are a tv show, or 70 marketers these days -- a savvy marketer these days, you can build a crowd to peak.


If you want to think about the kind of money that would have been spent to build advertising buzz around this show, there you go.

Wasn't real coffee?

It was not real good coffee, but it was real coffee.

I do not know what starbucks will do in reaction to this.

It could go on and on.

This text has been automatically generated. It may not be 100% accurate.


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