Ski Luxury: Can the W's New Resort Survive Summer?

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Feb. 18 (Bloomberg) -- The Swiss ski resort of Verbier has had a new run built so those staying at the new W hotel can ski back to their door...but W has had to modify its style to fit the alpine aesthetic and that's before it faces the real challenge of keeping busy during the resort's quiet summer months. Can the brand survive at altitude? Bloomberg's Hans Nichols reports. (Source: Bloomberg)


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