Sarasota Elderly Team Up With Silicon Valley

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Sept. 18 (Bloomberg) -- Lively, a maker of tiny sensors that allow the elderly to maintain their independence, marks the first result of an effort by Sarasota, Florida, to transform the region into a test market for companies eager to tap into the buying power of seniors. Venture capitalists teamed up with Sarasota nonprofit Institute for the Ages to get feedback from elderly residents as they developed Lively. Bloomberg's Esme E. Deprez reports. (Source: Bloomberg)

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