Meet the Heir to the Samsung Dynasty

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Aug. 27 (Bloomberg) – Bloomberg’s Sam Grobart profiles Samsung’s next leader . He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

You can tell us a bit about the -- he is the son of the current chairman.

He is 46 years old and currently the deputy chairman of samsung.

He has never given a record -- and on the record interview to the press.

He was educated in korea, japan and the united states.

He is fluent in all of those languages and he is going to have to become the person who takes samsung into its next chapter when his father, who is currently ailing, dies.

He's the only samsung executive who is invited -- was invited to steve jobs's pick-and-roll.

-- funeral.

Samsung has been a major supplier to apple.

He brokered a lot of those agreements.

I'm reading a quote from this mornings bloomberg article on succession plans.

Everyone has always known that he would be the next emperor.

He has never had to prove anything.

Emperor?

It's a company that is now going to be moving to its third generation of family ownership.

It has been the second generation, the current chairman, who has made samsung into the modern glad that is.

There is a significant reverence for him.

Being a family controlled company, it will flow to his son.

The level of reference is it teen -- i tend to -- akin to jobs at apple.

To new strategy was decided 15 years ago.

Some of this is cultural in terms of the respect for the past and elders and trying to ceremony lies that.

-- ceremony liialize that.

After three and four quarter misses, their stock prices are lower than apple computers.

To they have any interest in american is digital shareholders -- american institutional shareholders?

The company has not been run -- the u.s. focus on shareholder return is not at the core of how something operates -- samsung operates.

They're trying to be the most connected technology and other business conglomerate.

They're the largest of the legacy tribals in korea.

Explain what that means.

After the korean war, the country has nothing and the government decided to organize champion industries and provide loan guarantees to those companies so they could develop.

As a result, you have these very large conglomerates.

Ge times five.

They are involved in businesses come everything from shipbuilding to electronics to insurance to real estate construction.

When they make a galaxy or the next new galaxy or whatever, doesn't listen to customers -- and doesn't listen to customers -- does it listen to customers?

Apple is about knowing what the customer wants before the customer does.

Samsung is quite the opposite.

Samsung says, we listen to the customer.

We go out and research.

We make many kinds of products because we are not quite sure what is going to take off, so we want to be everywhere.

One of the biggest difficulties of korean companies is adapting to the app model.

They could make good hardware, but they have found it hard to make software.

They have been trying.

They have a big operation in silicon valley.

It has been an interesting cultural exchange between the engineers in silicon valley and executives in korea.

How those two groups have been able to work together.

They seem to be moving forward on it.

It hasn't quite born free.

Let's get to our agendas.

Plushenko and merkel talking about further talks.

Their war in eastern ukraine.

This text has been automatically generated. It may not be 100% accurate.

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