Retailers Bring Black Friday to the U.K.

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Nov. 29 (Bloomberg) -- Bloomberg's Caroline Hyde reports on holiday shopping in the United Kingdom on Bloomberg Television's "Bloomberg Surveillance." (Source: Bloomberg)

Wembley part of london.

What is azda doing that has our attention today?

Erik one of the biggest grocers in the u.k., owned by walmart.

They are trying to import black friday.

They certainly imported some of the pandemonium.

At 8:00 a.m. they unveiled the black covering and people surged forward.

They were grabbing tvs, tablet, tablet going for under 50 -- 50 pounds, about $80. i am told about 30 thousand dollars of deals were bought in the first 20 minutes.

Clearly they were winning out.

They were going crazy.

I was pushed out of the way.

My producer was bruised.

I had a prop of a tablet that was taken out of my hands.

Britain's i just as susceptible as americans to the lore of a deal -- britains are just as susceptible?

They definitely wanted field.

Certainly they are doing it here but others are copycatting.

Amazon, apple, amazon.uk has an entire week of like friday deals.

They are seeing a pickup in sales.

You can get a signed album of one direction.

In espresso coffee machine.

Also quintessentially british shops are doing the same.

John lewis, a very british retailer.

It saying, look, if our american counterparts are doing it, they will do it, too.

A sale just today on 100 electrical goods.

They are desperate for people to start buying ahead of christmas.

How long has this been going on for?

Is it bigger now than ever?

Was that a slow build over the past two years?

I think apple can probably claim the first time they brought it over.

2008, they did deals on the u.k. website.

Then others have been slowly catching on.

Azda is trying to claim they are the first major retailer.

They said they use wal-mart's know-how, access to products, really good price points.

I think azda has put it in the psyche that on that friday, just before december, you get these sorts of deals.

I think it is the start of a big, big trend that will hit the u.k.. back to you guys.

Black friday not just for americans any longer.

Bloomberg's caroline hyde at

This text has been automatically generated. It may not be 100% accurate.

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