Publicis CEO Levy Responds to Ad Merger Critics

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

Aug. 30 (Bloomberg) -- Bloomberg's "The Pulse" anchor Francine Lacqua recaps her interview with Publicis chairman and CEO Maurice Levy on the future of advertising after completion of the Publicis-Omnicom merger. She speaks on Bloomberg Television's "Bloomberg Surveillance."

Media giants which are google, facebook, and on.

So, we need to have the critical mass to be very strong in front of this new media, and we have also the power to invest on big data in order to crunch all of this enormous zillions of data to extract what our clients need.

That was the ceo of publicis talking about the new merger with omnicon.

Francine joins us from london to talk more about this merger.

Obviously it is humongous and the scale is an asset.

But did you get a sense of how the two of them now will work together to really tackle the fundamental change in the advertising business toward digital?

Maurice levy was basically here to explain and respond to all the criticism he has been getting about the merger.

What he said was very, very simple -- mass matters.

The bigger you are, you come by block advertising space on twitter and facebook and you can better deal with the data.

As he was saying, lots of data and then you can really pinpoint what you can use for advertising, critical mass, he said, very important.

He also countered accusations from martin zorro -- martin saw orrell, -- you would say, i do not want to be part of the group anymore.

That deals with the issue of conflict of interest some analysts have been concerned about.

What would you say is the number one threat for the old-school madmen add boys that they have to take on?

Is it digital?

It is digital.

He talked a lot about digital because that is going to be the next frontier.

He says if you look at the main trends over the last five years, the way that we use our mobiles the way we shop, -- twitter and facebook may become big shopping malls and that is the critical fight he wants to win over the next 5-10 years.

We will see how it goes.

Francine lacqua, thank you for joining us on the update.

One-month post -- post merger, publicis and omnicon.

Howard ward from gabelli funds.

Moon shots.

The stocks have been great.

The stocks have done much better, haven't they?

They have.

Media in general, not just being ad stocks -- content, broadband providers have been doing well.

Why are they doing better, and can you still own them as part of a portfolio?

I think you can.

As the economy does better, it is a very cyclical business.

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change