Proctor & Gamble's Beauty Makeover

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

Sept. 18 (Bloomberg) -- Sara Eisen reports on Proctor & Gamble's luxury division. She speaks with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Co--hosting with both.

What did they say about the luxury division?

Luxury beauty is the focus right now.

Proctor and gamble of cincinnati, ohio, trying to make a splash at fashion week partnering with boat to push the prestigious division.

The goal is to reverse sluggish beauty.

What we are trying to do is be in the luxury industry.

As i said before, our success proving we can do that.

It is part of a bigger strategy for the ceo back at the helm to help turn around proctor and gamble revitalize sales.

Ud is a third of total sales.

Luxury division being pushed in milan.

Here is the goal from the president of the prestige group.

We are looking to touch on the heritage.

We are all about understanding the consumer first.

Also, driving the innovation behind what the consumer wants and a beauty regimen.

That is what we are aiming to do here.

And day in and day out.

Pre-k's while beauty is a big chunk of total sales, it is not growing as fast as the other businesses.

-- while beauty is a big chunk of total sales, it is not growing as fast as other businesses.

Analysts say this will be tough to turn around, is specially for a company that dominates household goods to gain share in the luxury beauty market.

That is exactly what they are trying to do here.

Thank you.

Very interesting on that matchup with fashion week.

Sara eisen, bloomberg surveillance.

Mark sterns here with the triple play.

Watching the fed, but also looking out for the president.

In an hour from now president

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change