Private Equity Lacks Connection to Retail: Cohen

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Aug. 12 (Bloomberg) -- In today's "This Matters Now," Columbia University professor of marketing Mark Cohen talks with Tom Keene about private equity's interest in the retail industry. He speaks on Bloomberg Television's "Bloomberg Surveillance."

The whole retail business seems in a jumble.

Take a first of all, we of come through a recession that has not really ended.

Businesses are struggling to get back to consistent performance.

We have different people looking at neiman-marcus.

The soap opera j.c. penney.

Do private equity people know what they are doing?

I would have to say no.

The people we talked about today just did not seem to have any connection with the business itself.

You were at sears when eddie leopard came in?

I had just left.

It is private equity guys jumping into a sport they do not know about.

I do not know that they have any interest in the sport.

They have interest in seeing tremendous returns on their investments.

If the business can perform conventionally, but if the need to distort the behavior of the business to see their returns, that is fine as well.

When you teach retail leadership, what you teach?

To go a talk about the fact that the person at the front of the parade has to be able to motivate and guide in enormous numbers of people following in his or her lead.

If the customer sees the benefit of their activity and appreciate what they see in the store, they come back.

If they do not, they shop somewhere else.

Amazon is a big store.

What does jeff bezos get right?

He has had a tremendous sense of individual customer experience.

He just does not disappoint customers.

The secret of the ongoing and i

This text has been automatically generated. It may not be 100% accurate.

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