Pressy: A Button to Make Smart Phones Simpler

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Oct. 10 (Bloomberg) -- Nimrod Back, Founder of Pressy, discusses his product that allows you to make your Android smart phone not so smart, making the device more convenient. He speaks on Bloomberg Television's “The Pulse.” (Source: Bloomberg)

$600,000. why has everyone gone crazy for this?

I think people relate to this product.

Everyone can finally use for it.

With that, smartphones art took -- smartphones are too complicated.

Let's do a live, on-air test.

This is the prototype.

It is not something -- it is a little bigger than the original.

I can set the action from the application.

Right now, it is set for the flashlight.

A can take photos or whatever you want.

-- it can take photos or whatever you want.

What are you going to do with all of this money?

What are you going to use it for?

Don't worry.

The party is not going to be on the kickstart her money.

We are going to make an awesome product and add new features.

We can manufacture it in a larger scale.

We will be able to buy it and force.

We can start working on our next kickstarter project.

This is for android.

Is not for apple phones.

Let's say samsung creates their own a button -- then you are out of business.

I don't think we will be out of business.

Even if something a side -- i hope they do -- it is going to make smartphones better.

Our application has a unique design, it is easy to use.

Hopefully people will not buy the button because they do not have to.

That is the cofounder of pressy -- the almighty android button as they call it.

It is not special effects, like in the video.

I will leave you.

I am not sure what to say after that.

What is the follow-up on this?

The cofounder of jimmy choo has a new fashion venture.

She has quite a few tricks to

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