Pandora Withstands Apple's iTunes Challenge: CFO

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Nov. 5 (Bloomberg) -- Pandora, the largest U.S. Internet radio service, said its market share increased after Apple unveiled the competing iTunes Radio. Julie Hyman reports on Bloomberg Television's "In The Loop." Julie Hyman reports on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Not become the pandora killer?

I read a note that referred to the stickiness of the pandora user base.

They like the service and do not feel the need to branch out.

The chief financial officer of pandora spoke yesterday and said in october pandora hours listened to went up by 9%, so pandora users were using the service more.

Interestingly, there were not more users.

Their active listeners fell month over month, perhaps some folks migrated to apple itunes radio, but they are still dwarfed by the pandora user share.

We saw an increase in even as itunes radio was out there as an option.

Brian nowak at susquehanna says the losses in users going down, it is lower than some of the bears on pandora would have thought.

In the early days, it seems pandora is holding up ok.

You never know one year from now.

What about how pandora is doing outside of the u.s.? the company now operates in australia and new zealand and they will be raising cash to expand further internationally, using up some of -- the $400 million raised.

The deals internationally with musicians work differently than they do in the u.s.. it remains to be seen what effect they will have on the bottom line.

Thank you, julie hyman.

Julie hyman on the data between itunes radio and pandora.

Speaking of music, it turns out 7 is a lucky number for rihanna.

She just went to number one for

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