Online Gaming Beginning to Explode: Sony's Smedley

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Oct. 29 (Bloomberg) -- John Smedley, president of Sony Online Entertainment, discusses the proliferation of online gaming and the company's relationship with Playstation. John was in town for GameBeat 2013, VentureBeat's annual gaming conference He speaks with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

For the annual videogame conference.

Talk to us about how people are laying games today and how that has changed dramatically -- playing games today and how that has changed dramatically.

It is really starting to explode.

People can interact in ways they never have in real life.

They do it kind of like watching a live event or something like that?

Absolutely.

People are literally filling up arenas.

Sold-out staples center, it was the most amazing thing i have ever seen.

How do you position yourself in terms of making money and building a business?

We are about making fun games.

As part of sony, we are helping the sony playstation 4 launch by having d.c. universe online.

We will be following up that early next year with our next game.

You allow people to take test drives with games?

Yes.

That is exactly right.

It gives them a chance to try the game before they buy it.

The game has to be the best.

If you want people to pay for it, you better give them something amazing.

You have to do something amazing to earn their money.

Have you found that when you do offer it for free, the decision to buy the game, the rates are pretty good?

It depends totally on the game.

You can see pay rates anywhere from three percent all the way to 25% depending on the kind of game.

The great thing about consoles, the players are captive on the consoles.

They are excited to be able to buy things digitally.

We are a part of that ecosystem.

Before we go, how would you describe your relationship?

These two businesses are under the same roof, how they coexist.

The great thing about sony is it has the foresight to see gaming as something larger than the console world.

We worked very closely with them and it has been a great relationship.

They are super easy to work with.

The future of the living room , in a word or two, what would you say?

It will bring the next level of gaming to the whole world.

That is exciting for me to see.

John, i appreciate the insight.

Thank you.

This text has been automatically generated. It may not be 100% accurate.

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