Not Quite Camping: Who Needs to Rough It?

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July 18 (Bloomberg) -- Bloomberg Businessweek ETC Editor Emma Rosenblum discusses trends in luxury camping and summer cocktails with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

And maybe some watches.

Of course, you got to be able to afford them.

Here's a report on just how much camping has changed.

Joining me now, and of rosenblum.

There are lot of threats in the world.

The idea is to prevent yourself from going crazy world dealing with a lot of the threats.

One way to do this is glamping.

What does that mean?

It is a luxury campaign.

It is people who like the outdoors, hiking, fishing, but they do not necessarily want to stay in a tent.

There are resorts that are better than a tent, but kind of campaign.

Correct there is one in colorado?

Yes, presto ranch , colorado.

It has a farmhouse in the middle of it.

That is where the dinner is served and you go and have a communal dinner.

They use local ingredients from the ranch.

And during the day you can hike and fish and from the walkie wilderness.

How much does it cost?

I think it is about $700 per night.

It depends on what kind of tent or yurt you are getting.

Do you get the but their service, too?

That is different.

That is at a resort in montana.

Let's say, you want some s 'mores.

You just contact the brother and he brings you all of your ingredients.

And how much is that?

Cracks about $1,200 per night.

There are two in montana, right?

Rex vf, another called mont -- rock creek.

If you're interested in horseback riding, you can go there with your family and you can learn how to herd cattle.

I think that is the most expensive.

But then you get typed in at night.

The tent is heated and you have a bathroom and egyptian cotton sheets.

And there are different levels even if you're a beginner.

And you can call someone and have a drink delivered to your tent.

I'm sure you can, yes.

There are drinks have been worthy of attention this summer?

Yes.

And there are a lead people drinking them, of course.

Well, ceo types, exactly.

There is one called as strawberry/. it is a british drink made with hendrix gin and a model -- and they muddle fresh strawberries into the gym.

And there are mint leaves as well.

Another one is called the pan schupp.

. pimm's cup.

It is also a british drink.

And they mix that with ginger beer and fruit.

It is very refreshing.

Have you have one?

I have had that.

I have my own little recipe.

We're also featuring some very high end men's diving watches.

All of these different fashion companies are coming out with a diving watches.

You can technically go scuba diving with them, but they're very expensive.

Harry winston ocean divert as well as a leave baton -- if louis vuitton.

You do not necessarily just have to wear them to the beach.

This text has been automatically generated. It may not be 100% accurate.

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