Not Google Glass... But Smart Glass

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July 23 (Bloomberg) -- Bloomberg's Elliott Gotkine looks at a technology that rivals Google Glass on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

That israel lost loomis is hoping its head start will pay off.

It begins as a piece of glass.

After coating of errors and thing in micro projector into the frame it becomes an 87 inch screen.

The technology has been used by the u.s. military for the last five years.

For example, by f-16 fighter pilots.

Now, the empathy has consumers in its site.

That might mean a face-off with google glass.

The major advantage of our technology is that element projects in two the eye.

This is simple eyeglasses.

It was also a lucrative business.

10 million pairs could be sold by 2016. in reality, much may depend on how rapidly software developers embrace google glass -- type technology.

It's all -- it's all about the apps, services and smartness, intelligence don't into these apps and services.

This means partnering with world's's biggest technology companies, setting its site on becoming something crucial to smart glass as intel was to the pc.

This text has been automatically generated. It may not be 100% accurate.

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