Nike vs. Adidas: World Cup War Over Soccer

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May 14 (Bloomberg) -- There's a battle going on for your feet. The two biggest sportswear companies in the world, Nike and Adidas, are fighting to own the soccer market, each with different strategies. Adidas is sticking with their 40-year tradition serving as the marquee sponsor of the World Cup but Nike's slow and steady build-up of sponsored teams, players and ads could take them over the top to become the world's biggest soccer brand. (Source: Bloomberg)

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