New Film Questions NCAA Business: Sportfolio (9/26)

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Sept. 26 (Bloomberg) -- Bobby Valentine, former major league manager and executive producer of the documentary "$chooled," discusses the film's critique of the economic system of college sports. Valentine also discusses baseball in the U.S. and Japan. (Source: Bloomberg)

And new documentary makes the case for compensating college athletes.

Brilliance upon brilliance.

There is no reason for the players to be cut out of this completely.

The always outspoken bobby valentine.

What documentaries try to do is bring the conversation from the water cooler to the dinner table.

He shares his thoughts on the going globalization and the market of the league's sunday ticket package could go skyhigh.

We will figure out what the best application might be.

No option is off the table.

The bottom line on hottest topic in sports.

It pays to watch "sportfolio." hello.

I'm rick horrow.

Welcome to "sportfolio" bloomberg's weekly inside look at the business of sports.

The documentary school does not become available until october 6 team.

It is already grating buzz.

In a film, they speak candidly of accepting money from coaches to cover living expenses while he played at the university of tennessee.

He is one of many who shared the view that the economic system of college sports is unfair to athletes.

The ncaa is making money off of the backs of students who are being told in a contract that they are going to get an education.

The contract is false.

When they leave school, they may have a degree, but they are not getting an education.

It is not right.

It was not right when i played.

Now it is billions upon billions.

There is no reason the player should be cut out of this completely.

I really believe 30 or 40 years from now we will look back on this and we will look back on probation and think, what were we thinking?

There was no way that would work.

I'm a firm believer that employee should get paid for the work.

100% of student athletes are employees.

Executive producer of "schooled" knows a thing or two of speaking his mind on controversial topics.

Bobby valentine joins us to discuss the film and issues of race.

Bobby, thank you for joining us.

Well, this is the third film for a film company that started a few years ago.

There was an executive producer of a dome.

We had our second film coming out today on itunes.

It is a wonderful documentary about ross in the 1940s and 1950s baseball in america.

Unwitting publicity about the film.

This is not really an expose or say.

Describe the main points.

I think it is a balanced look at what the ncaa has been and is now.

It was fostered in the 1950s and developed into a governing body that probably is a little out of control.

What documentaries try to do is bring the conversation from the water cooler to the dinner table.

See if things cannot smooth its way out a little.

We are certainly not at the board room yet to.

The president gave a speech.

Here is what he said.

Virtually no university president thinks it is a good idea to confer student athletes into paid employees.

Now, that is one position.

Do you think there is any common ground and were the two sides could meet?

I do not think it is about paying necessarily.

That is a crazy idea.

There are many rights that the layers and the athletes need to get.

It is a 50-year-old system that needs to jump into the 21st century.

Now your are on the other side.

Tell us a little bit about that.

It may not be biting off the hand that feeds you, but how do you reconcile this issue?

I was offered the job to be the executive director there at sacred heart university.

I told the president about the film and told him other things that i was doing.

He said rightly so that that university is the place for these types of discussions.

He needs to be discussed.

Both sides -- it needs to be discussed.

Both sides need to get it out in the open and discuss what is right and wrong.

The basic rights of layers or athletes or students, however we are going to define them in the future needs to be discussed.

31 sports, hypothetically, a budget line that said athletes -- you got to find revenue that matches that.

That is a very practical issue for you.

Yeah, if it was just about revenue.

It is more about rights.

When a player comes and -- in and his work ethic is challenged, we have to make sure he gets an education.

That is the number one goal of the university.

When a student comes to the university, they leave not with a diploma, but with an education.

Let's talk about -- breakfast talk about change.

-- let's talk about change.

With a cause and negotiation happen?

How quickly can the courts affect change question mark -- what will cause the association happen?

How quickly can the courts affect change?

It cannot be a unilateral decision on how about right and the will of the student athletes should be dictated in the future.

Is there a way we can impose some suggestions?

Where is the leverage?

I think the leverage point will come from the public to man to do what is right -- demand man to do what is right.

There is a very knowledgeable activists and author and intellectual who took it upon himself to do a two years that he to figure out that the system is broken and let's see if we can fix it.

Speaking of which, bobby valentine, the filmmaker.

What is in the pipeline?

We are still trying to work on other things with youth sports and things that are of, you know, relevance in the world will stop we would -- in the world.

We would like to do sports hockey mentor is.

Stay in that genre.

-- sports documentaries.

Stay in that genre.

Bobby valentine will stay with us to talk about another subject -- baseball at home and around the globe.

Coming up, we discussed the international pastime with our distinguished guest.

Stay with us on "sportfolio." ? bobby valentine was ahead of the curve in bringing in eastern and western baseball.

But the world is catching up.

A player was widely celebrated when he talked up his big-league hit.

A few weeks later, a westerner set a professional single-season mark for home runs.

We are joined by bobby valentine.

His long been considered one of the game's most influential ambassadors.

It seems that a milestone for international baseball.

4000 hits.

Maybe there's a small asterisk there.

Had he feel about the biting his body of work question mark should he be given credit -- how do you feel about dividing his body of work?

Should he be given credit?

He said hit records that he should classify as his entire body of work.

You know japanese baseball probably better than anyone here.

And you had bobby valentine -- the japanese culture embraced the home run record.

Does that change the culture?

Is that signaling a more globalization of baseball as well?

The foreigner was never allowed to rake that secret record -- break that secret record.

You start walking him every time.

The only smear on the entire thing was the commissioner retiring after the season because he said he do stuff the ball because he wanted more excitement in the game of baseball.

It might have something to do with the visual record of 55 home runs in one year being broken.

What is it about baseball that attracts all of this off field drama?

[laughter] it has to get into the living rooms and sometimes even in the bedrooms of people where they fight about the team that they love and the records that they hold sacred.

A little bit about the business of japanese baseball.

There is a free agent system and there's a posting system where the team votes for that right.

Tell us a little bit about that.

Is there a way to improve it?

Can you tweak it?

It is crazy.

What is is the idea that if a team develops a player and they have strict eight years in the major big before you can become a free agent, the team develops that player and the play once to leave before he is a free agent, the team gets compensated.

The compensation is a pretty high number.

The player doesn't benefit from it.

The team that developed the player does.

I'm not sure if there is a way of tweaking it.

Maybe we should just meld the leagues together so that they are one and you do not have to worry about any posting at all.

There are others who do not quite succeed.

There is a risk that the general manager of teams has to deal with.

Absolutely.

For every vladimir ballentine, there is another that does nothing.

There is always a risk.

The buyer has to beware.

The red sox in the post season -- are you proud?

Happy?

Whistle?

Happy?

Or you just do not care?

I definitely care.

They are still paying me.

I appreciate that.

It was a great experience.

They are doing well.

It is something i given credit for.

I'm happy for all the guys, front office and otherwise, that i had anything to do with.

It is a good thing.

Manager, film maker, extraordinaire, thank you, bobby valentine.

Thank you.

Coming up, they say you can never have too much of a good thing.

Can you make people pay for it?

The nfl has seen infinite demand . i sit down with the ceo of nfl media to discuss how the league is getting consumers their foot all fixed.

And this weeks stumper -- lights, camera, answer when we return.

? here is the answer to the stumper.

The two films to win academy award for best documentary feature is the football undefeated in 2012 and a boxing film "when we workings" in 1986. we are one month into the nfl season.

The league's dominance on tv continues to does cbs to its highest nfl ratings in 15 years.

And chiefs versus eagles.

Plenty of leverage and upcoming rights negotiations for sunday ticket package and adds value to all of its media platforms.

I sat down with a guest to talk about the visa abundance of options.

-- the league's abundance of options.

Overleveraged discussions going on.

What is the future of that whole relationship?

We have done a wonderful job with the product.

I think we are trying to figure out what the best application of those rights might be.

Digital is obviously important.

I think you see in the consumption pattern of our fans and our non-fines -- we look at looking will be coming to the fans and there is no option off the table.

Mobile apps.

How do you guarantee that revenue and the reach on that and preserve the value of a good traditional broadcast?

It is early.

Mobil is like anything else.

Consumption always comes before the economic model of the revenue.

We focus on is building reach and a product.

We know our fanfare.

We know many of our fans have a second device open all watching the game.

That is what they are doing.

We need to be there.

We add mobility to that.

There is a very powerful aspect of consumer behavior.

We think it is not cannibalistic.

If you spend too much time thinking about that, you will not do anything.

Only 70% have a second device.

What is the other 30% doing?

I do not know what they're are doing.

Maybe their wi-fi is out.

Some would argue the blackout rules are maybe a little more archaic.

Is there thought of restructuring the blackout rules to reflect current technology?

I think the blackout rules, we are always looking at it.

We have done that with our broadcast.

We have done that with the nfl network.

We are embracing new technology in mobile technology.

I think the blackout rules have worked for us.

Blackouts are actually down.

A lot of people talk about it.

Again, if more people are watching at home, i think that is exactly where you want to be.

Every owner we talked to says the biggest challenge facing the nfl in unprecedented era of p eace is the conundrum between the couch in the stadium -- and the stadium seat.

Do represent the couch or is everyone challenge to try to deal with that balance?

Everyone is challenged.

I do not have the luxury in my job -- i need to think about the other things.

We are a was thinking about it.

That is certainly going to be an important part of the experience.

That technology and the resources we went in for nfl.com and nfl mobile.

I think we're all thinking about that.

I think we all need to.

We want to make sure the stadium remains the best place to watch football.

It is still early to predict attendance trends.

27 of the 32 teams are playing over 90% of their own stadiums capacity.

Last year, only 24 teams top the 90% mark in home attendance.

Still plenty left on "sportfolio." coming up, a big investment in the america's cup.

Stay with us as "sportfolio" sales on.

-- sauiils on.

Get "sportfolio" wherever you go on the bloomberg tv plus ipad app for the ipad.

? next week we speak with a guest, tim leiweke.

What is his plans for sports companies?

Find out thursday at 9:30 p.m. on "sportfolio." this has been the summer of racing in san francisco with yachting teams from around the world competing for the america's cup.

It may not be a mainstream sport that captures a huge share popular attention, but the city by the bate has plenty investment in its success.

Emily chang of "bloomberg west" explains.

The beauty about this america's cup is that one of our sidelines is the land.

There's a phone call from larry ellison.

A surprise call.

Ringing the cutback to the united states.

-- bringing the america's cup back to the united states.

Putting on the america's cup is a massive task.

The last one cost knows words of a couple hundred million dollars.

-- cost north words -- cost northwards of a couple hundred million dollars.

It would add 9000 jobs to the local economy.

We were able to the use this event to jumpstart a lot of projects along the waterfront.

The number of teams competing fell to four.

Those optimistic financial predictions were adjusted downwards.

San francisco residents were worried they would be stuck with the back.

What taxpayers pay for this?

No, i don't think so.

There are fewer teams.

By the same token, if there are fewer spectators, that is your costs for the city as well.

Added to the bill, race organizers backed out of an original plan to spend -- to build boathouses and repair peers.

The city is paying for the waterfront upgrades.

The city is paying for about $22 million.

Helping to cover some of the costs are major sponsors.

The sponsors are feeling the pinch.

Look at some of the sponsors.

Charles swab, kaiser permanente, louis vuitton.

The challenger series really did not come together as everybody wanted.

The money shot.

-- the money shrunk.

At the very least, there'll be fantastic media coverage.

People all over the world will see these boats and we'll see san francisco in the background of the golden gate bridge.

Great advertising.

It is hard to put a number on that.

Double do it for this edition of "sportfolio." thank you to bobby valentine and our guest -- other guest for joining us.

And thank you for watching.

For more sports business coverage, visit bloomberg.com.

I'm rick horrow.

See you next time.

?

This text has been automatically generated. It may not be 100% accurate.

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