New Drive-Thru Window of Opportunity for McDonald's

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Nov. 15 (Bloomberg) -- Results Thru Strategy President Fred LeFranc discusses McDonald's new drive-thru window with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

A third window?

It would be significant if they can speed up there through put.

If people get hungry at the same time, if we don't get people through it at the time they want to eat, there are problems.

It sounds like a lot of people use the drive-through during breakfast time.

It is a commuter society.

As i was on my way to come here, i drove through chick-fil-a and mcdonald's. there were a lot of cars getting their morning coffee.

How difficult is it to change the restaurants around and add this window?

If you do not have the space allocation for the third window, of course it is.

People get upset when they get pushed off to the side waiting for their food to be run out to them.

The investment is not insignificant, but the reward is a great payoff if it works.

There are more complex items on the menu now.

People are waiting for longer amounts of time because the kitchen is overwhelmed with these types of orders.

Two they need to streamline their menu?

Consumers want more variety selection -- variety, selection, flavors.

The back problem with that is you're going to have an issue with speed of service and getting the food out in a timely manner.

In the restaurant, it is different.

People see people working and they're not as upset.

When you are in your car waiting, it is an issue.

Why to talk about land wendy's get it right?

Part of it is menu selection

This text has been automatically generated. It may not be 100% accurate.

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