Netflix Bingeing Kills Cliffhangers: Co-Founder

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Feb. 10 (Bloomberg) -- Netflix Co-Founder Mitch Lowe discusses "House of Cards" season 2 on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Wait to watch 13 straight episodes.

I would think that is a huge positive.

Things have changed.

What do you think?

I think it is a positive.

Look at how we are all talking about it.

I think that it really fails on several points.

On the social, the artistic, the financial aspects.

What do you think is the problem with that as far as the fact that -- it is not good for you to sit down and watch 13 hours of television shows.

I think that is clear.

Everyone thinks it is so controversial.

Do you think it is not a good idea socially or not a good idea for the company?

I think both.

From a social perspective, one of the really great ways to build viewership and excitement is for people to talk about the episodes.

During the course of work or during their breaks or when they're having dinner with friends.

The problem with engine watching is that you do not know whether your friend has seen the full show or the episode that you are at.

Everyone stays mum.

You're afraid to give away what happens in the next episode.

It really creates this kind of cone of silence over the course of a couple of months after the release.

Are you buying that or is that a positive?

I am buying the conclusion.

I do not have the same reasons for it.

What you want to do is habituate viewers.

You do not want to create a movie model.

They come and sit for two hours or 13 hours and watch something and go away.

You want to habituate viewers.

He is right from the business model point.

That is not good for the company.

On the social side, that is a larger issue.

We are moving from a country where everybody used to see the same news and programs and talk about it around the water cooler -- there are too many ways to get stuff now.

That monolithic market perspective is fragmented.

From a business perspective and revenue-generating, it is dangerous.

It is moving television into the realm of movies.

That is a less good business.

As an art form as well, it ruins some of the old art cliffhangers.

I feel like after each packet -- episode, i have to watch the next episode.

That is right.

From the people who are writing and creating these cliffhangers, what you really want is you have that gold up an expectation, thinking about what is going to happen next.

Talking about and sharing ideas with friends.

It may be a little retro, but that is what happened back in the 20's and 30's. you had these weekly serials at the movie theater.

Is there a way to unwind that at this point?

When i was a kid, i would be sure to be home at first they for "the cosby show." my kids don't even know networks.

They watch when they want.

That may be the case.

As says, -- as dick says, as a business model, this builds the customer base.

I think the jury is still out.

We will see.

If you put this in perspective, there are almost 900 programs on the cable series that people subscribe to.

Over 100,000 hours of movies available between the services like netflix and amazon.

As a percentage, this is a small percentage.

2/10 of one percent of what people want.

The impact individually is not all that great.

Thank you for joining us.

We're happy to know that you will not be watching "house of cards" for 14 hours on friday.

Still ahead, richard parsons is the guest host for the hour.

Everyone talks every minute about the digital revolution and that is what is so important.

Are we overstating that?

The death of tv.

We have the timing completely

This text has been automatically generated. It may not be 100% accurate.


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