Netflix's Content Boss: I Love Going to the Movies

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Nov. 4 (Bloomberg) -- Ted Sarandos, chief content officer at Netflix, discusses the company's move into original movies with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Sarandos certainly seems to be laying the groundwork for original films beyond documentaries.

Sarandos also made headlines a week ago for suggesting movie theater owners are stifling innovation.

I started by asking about the feedback he's been getting from those comments.

The speech was to a group of independent filmmakers.

The speech was in praise of television and the fact that because of -- partially because of the really innovative distribution models the tv adopted, some of the most amazing work in the world is being done in television.

I feel like what's happening is that there's a television is displacing movies in the culture in a way.

The way you sit around and used to talk about movies, most people are sitting around talking about "breaking bad" or whatever they're watching on television now and distribution model by taking all of the risk out of missing something is one of the things that are fueling it.

I made the comment that in contrast that most major motion pictures are distributed in the exact same way they have been for years, which is this long window between theater and first exemployment ace of individual yo or d.v.d. and meant to contrast what's happening on television.

It should be noted i love going to the movies and i love the theater and i want calling for day and date with netflix.

I was calling to move all of the windows up, get close tore what consumer wants.

Really, our 0 whole drive at netflix is innovating on behalf of the consumer, getting consumer closer and closer to what they want.

I think there's a better business in giving people what they want then creating artificial distance between the product and consumer.

And to answer your question, i have had mostly great feedback from people who said we have been having this conversation for a long time and no one wants to say it out loud and from theater owners mostly i heard from john directly, no theater owner directly.

To your point, there have been a lot of people who have been saying there's a need for update or change in terms of how this process works.

If you're a movie theater owner, what would you do looking at all of these ways that seem to be attacking your business?

Our business is hard enough.

I wouldn't want to try to run a theater's too.

But the one thing i would do is say, the overarching one is if you know what your customers want -- and i think everybody kind of universally agrees earlier access to the movies and models besides getting in the car and driving to the theater, particularly a huge chunk of the population there's nowhere near a theater showing most of these films, that being able to accelerate access to them is going to be in their favor.

And figuring out how to monetize that in a way would be helpful.

The comments that you made coupled with comments you made on company conference call make it very clear you are thinking about netflix's next step possibly with movies, even today you guys acquired a very hot documentary.

If we think about this possible move by netflix into, you know, film as we think about it, big films, hypothetically, if you guys were going to make a film that cost, don't know, $20 million, $100 million, what would be the process?

Is this something you would distribute only through netflix?

Something you would want to distribute through the theaters?

Was if there's a 3-d component?

All of these things serve curious about now.

I sthead and i'm repeat -- said that and we're repeating it, keep our mind wide open in terms of what these projects would look like.

The range of our original series have been quite broad in terms of what kind of shows, how much they cost.

I imagine this would be as well.

Certain films i do think have a natural theatrical component, as you say 3-d. something you can't do at home.

And there are plenty of experiences, seeing gravity in 3-d is a phenomenal sprns in a movie theater but most people will see it in 2-d at home.

So i think that there's no reason these have top happen six months apart.

As we explore these things if these things have a theatrical component, we, of course, would seek screens for them to be out there.

Just offer more choice.

You guys are actively looking at film projects right now, is that -- yes.

We have been looking at a lot of projects.

Do you feel like you have found something that might be your "house of cards" in a movie version?

I would say we're not at a short list yet.

No short list.

But looking completely open-minded about the size and scale and scope of what they could be.

This text has been automatically generated. It may not be 100% accurate.

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