NBC: Weekday Daytime Olympic Viewership Set Record

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Aug. 13 (Bloomberg) -- Daytime weekday viewership of the London Olympics has averaged 7.1 million, a 31 percent jump from 2008 and a record for non-U.S. Summer Games, NBC Universal said. Deirdre Bolton reports on today's "Big Number" on Bloomberg Television's "In The Loop." (Source: Bloomberg)

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