MSG Wins Whether or Not Rangers Take Home the Cup

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June 4 (Bloomberg) -- Bloomberg’s Eben Novy-Williams reports on the record revenue the New York Rangers post-season run has brought to Madison Square Garden as each home playoff game brings in $3 million. He speaks on Bloomberg Television’s “In The Loop.”

These games.

It may seem counterintuitive because for fans of players, winning the stanley cup title is the ultimate goal.

But for msg's autumn line, the rangers have already compost that because home games are the -- because already, because home games -- it is $3 million in revenue for msg.

Msg also owns the cable network, so they can do short-lived program, sell ads.

They are benefiting from every home game, and whether the rangers win or lose, they are beating the stanley cup finals champions.

I was going to say, doesn't matter whether they win or lose?

Financially, not really, no.

It is nice to be a winner, yeah.

You can go to advertisers and say this is the price for advertising.

The stanley cup champion it will be a little bit higher.

The real money is tickets for home games.

It is the extra home games they are getting.

What are ticket prices going for, and how high could they go?

On the secondary market, it is the most expensive ticket in madison square garden in the past five years.

We are seeing $1600 right now.

As of yesterday, it was cheaper for new york fans to fly to l.a., get a cheap hotel, go to the game in l.a., and fly home than it would have been to see a here at msg.

That seems like an enticing package.

So how does this compare to other sports?

Let's say basketball and games there?

What about comparisons?

It is an easy comparison because msg owns the next as well.

They are worth more because the tickets are more expensive and because there are more merchandise sales.

It is a higher tv media event so they can sell more advertisers on that.

There is also a downtime -- a downside on what the team does quarterly.

While msg has raised ticket prices for the rangers, they did not for the knicks.

When the team is doing well obviously you make money in the playoffs.

If they do not do well, you might lose out on future revenue that you might have been able to drum up.

Didn't msg get a big jump up with jeremy lynn a few years ago?

Yes, women sanity went crazy and the city went nuts for the knicks, they got a big jump -- when lynninsanitty went crazy and the city went nuts for the next, they got a big jump.

Thank you so much.

Coming up, qatar under scrutiny in its bid to host the 2022 world cup.

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