Motif Offers Investment Models by Theme

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Nov. 29 (Bloomberg) -- Motif Co-Founder Hardeep Walia discusses the company's investment ideas with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

The show is about technology.

Your company is about both.

Your viewers are inundated with great investing ideas.

You can go bankrupt over a ceo's dealings.

We want to take ideas and allow your viewers, investors, to act on them through motif.

This is a basket of 30 stocks.

They are intelligently waited.

They are built around ideas that we can all understand.

Cloud computing, all of these interesting trends.

This sounds like an easy -- are companies call us a no fee, customizable etf.

You own the stocks.

You can tweak it and make it your very own.

One of the things we announced is that you can actually go online today and build your own etf motif.

Put it on the web.

Any time someone buys it, you get a royalty payment.

Explain this.

It is long only.

Pretty soon, it will be long, short.

You can change this by moving a simple slider.

You could be long starbucks and short green mountain?

This is the kind of thing that should charge fees.

We do charge a transaction fee.

You can put $1 million to work.

There is no management fee.

Or etf?

Those fees will add up.

One of the things that you understand about investing -- we always talk about the return.

There is a huge ttaax.

One of the reasons we are beating the competitor with our motif has to do with stock taking.

It has more to do with the fact that we do not compound these fees every year.

That eats away at your return.

This is one of the tricky things about some mutual funds.

The way that they harvest their returns is actually incurring taxes.

You own underlying securities.

One of the things we will launch is you can harvest your tax losses at the security level.

When we launched next year, you can tell out all of your losses.

All of your stocks that are down -- we will reinstate your portfolio.

You cannot sell something for loss and then turnaround and by it the next week?

We will reinstate your pull fully.

-- portfolio.

Or you can maintain your exposure.

That is the model.

Really clubever.

Let's talk about the technology.

Why is this possible now?

The online platform is social.

How do you find customers?

How do you go in?

We have a process for acquiring customers.

A lot of our algorithms are possible because 10 years ago the technology was not able.

We can sell you 30 stocks for the price of one today.

This text has been automatically generated. It may not be 100% accurate.

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