Morning Movers: Cirrus Logic, Sprint, Google

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Dec. 16 (Bloomberg) -- Bloomberg's Scarlet Fu, Michael McKee and Tom Keene highlight the news you need to follow for today's trading on Bloomberg Television's "Bloomberg Surveillance."

Underperform with oppenheimer, what i found interesting was market pressure was at the top with customer apple and content on the five s and five c phones falling to five dollars as opposed to four dollars against the previous iteration.

We are looking at sprint this morning, the company possibly in a deal to acquire another company.



Don't know why i forgot that.

Softbank had purchased sprint, and now softbank is walling on the news, which is usually what happens if they acquire, they lose some ground.

A lot of consolidation in the telecom space, people wonder what this means for their operations in europe.

Sprint and t-mobile have been the left behind in the at&t verizon fight.

Due to rivals make a leader?

That may be what they are betting on this morning.

Analysts cutting into neutral and underperform, tom, i know that you were up in arms last week about twitter changing their locking policy.

They did a 180, they came around, we will talk about that in a bit.

I would say, however, that it is linked to the advertising revenue question.

Certainly a big?

There, took -- twitter needs to come up with the big numbers.

Shares marching robotically higher this morning.

Look at that.

I did not realize it.

What do you do with robots?

No one knows, but by the stock and anticipate.

Kevin roberts, on the twitter blocking move, they blocked and turned it into a mute upper or, completely reversing and five hours, it goes to your theory that customer is king.

We live in a world that is volatile, uncertain, complex, and ambiguous.

That is what you are seeing in those five hours.

Twitter, for marketers, is all about the big eta, but advertising has always been about creativity.

Where does it fall on the spectrum?

Big day for technology, but emotion is what counts.

You cannot drill nonsense into consumers.

The consumer is not a, she is your wife, right?

She wants to being gauged.

Content is king.

Can you fit that into 140 characters?

This text has been automatically generated. It may not be 100% accurate.


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