Moonves: NFL Deal Allows Us to Win Thursday Night

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May 15 (Bloomberg) -- CBS Corp. President and CEO Les Moonves discusses the network's big bet on sports. He speaks on Bloomberg Television's "Street Smart." (Source: Bloomberg)

You paid a lot of money for it.

It is for eight games.

Why is this unimportant franchise?

You see with the nfl does.

When does for nbc on sunday night.

There's nothing like the nfl.

They are the prime property anywhere.

The ratings continue to go up will stop to get primetime nfl on our schedule, it will allow us to win thursday night and it will allow us to move some of these shows elsewhere.

When we launch our thursday shows, it will be the end of october.

We can have a season with fewer repeats.

There's no promotional tool like the nfl of stop this was a no-brainer.

We have a great relationship with the nfl of stop roger goodell is traffic.

-- terrific.

The head of our sports division did a phenomenal job will stop they like us and they trust us.

We are very fortunate and happy that they chose us will stop part of it had to do with the fact that we were number one on thursday night for football stop we said, do you want to have it instead of the number one network?

Or against it?

We are very pleased to have them.

How is the return on investment?

This is a general question with sports.

Getting these franchises has become increasingly expensive all stop what does it do to the margins?

It depends on the sport will stop we just entered a new deal with the nfl all stop we are paying $1 billion a year.

We will still make a profit.

It is must have television.

You have to have the nfl.

Because of all the bandages you get in your station group and your affiliate and from your network, it is invaluable.

It cost a lot of money, but we make a lot of stop let me ask about something else.

Ncaa, there's been a real push

This text has been automatically generated. It may not be 100% accurate.

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