Modern Woman Changing Direct Selling: Vickery

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Aug. 14 (Bloomberg) -- Initials Inc. Co-Founder and President Britney Vickery discusses the impact of the modern woman on direct selling with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

You sell things.

The modern woman is causing our entire industry to revolutionize himself.

She wants more, she does not want to just have a successful career, she wants a successful life.

How does this contribute to the way that you sell your products?

It is direct selling, a social media aspect.

The spirit of community is how this industry was built.

Obviously it is a thriving industry.

We are tapping into that $14 billion industry of handbags and homework is a and.

We leverage it through social media.

How did you get the idea for the company?

How did you know these were the right products to offer?

We saw a need.

My sister and i started the company together.

We were in independent markets.

She was in texas, i was in georgia.

We had a built in beta test.

The woman in texas and georgia were saying the same things.

We decided to take a personal journey for us and expanded to women across america and let them live their dreams through us.

Della and thought is another company -- stella and dot is another direct selling company.

Are they competition or a front runner?

Once we think about competition -- we think about competition, but we think about expanding our entire line.

Every consumer has retail dollars to spend.

We see the retail market as competition as well which is why we focus so heavily on really back to our mission which is believing there is only one you.

We focus on that experience.

How are sales?

How is that going?

We have had triple digit percentage growth year over year.

We just wrapped up our national conference and we are pace to be a $300 million company.

Is it a worry at all on the flip side?

There can be but we have managed that well.

We have adopted the right to get smarter.

This can guide us in a safe way.

How many people do you have on staff?

How does it work?

We have a huge corporate staff that does things internally.

We also have external resources that we have to expand our reach.

What is is the number one goal for you?

This text has been automatically generated. It may not be 100% accurate.


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