McNealy: `Call of Duty' Is a Good Bang for the Buck

Nov. 16 (Bloomberg) -- PJ McNealy, chief executive officer of Digital World Research, talks with Bloomberg's Nicole Lapin about Activision Blizzard reporting more than $500 million in retail sales from “Call of Duty: Black Ops II” in the first 24 hours of the game’s release. They speak on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)