McDonald's Is Losing Diners to Rivals

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Dec. 9 (Bloomberg) -- McDonald’s said sales at stores open at least 13 months rose 0.5 percent last month, trailing analysts’ estimates as rivals lured diners amid a choppy U.S. economic recovery. Bahl & Gaynor Portfolio Manager Matthew McCormick speaks with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

I talked to the ceo, the concerned that they are not attracting the millennial's. the fact that they might be reaching a saturation point here in the united states.

That does not necessarily concern me as much.

People know what they are getting with mcdonald's. with an average ticket price between four dollars and six dollars, people, when they go for a quick service retail area want price and value.

Mcdonald's is clearly trying to address that.

I look at this, yes they were week ateak overall, it takes on average 189.5 seconds to go through the drive through at the mcdonald's. that is nine seconds higher than other drive through's. they have already done a lot of that work.

How much more improvements can they make?

There are physical constraints to a lot of their facilities, they have made a lot of changes to most of their stores in the u.s., what is left on the table?

They will have dual drive- through lane, that is the vast majority of their transactions.

They also have a 70% increase in the menu since 2009. i think with their new dollar menu andrea, they're going to turn to high value high-margin areas, like the copies.

-- coffees.

They had to give more tur ns, at higher margins through the drive-through.

The coffee is very popular at mcdonald's, but something that thompson said is that he is going to try to use digital to customize the experience.

Got to make burgers for experience.

If this is what he mentioned.

Customers want more and more today to have a one-on-one relationship with brands.

They wanted to understand what you're going to add to my life.

What's your special value?

How are you going to differentiate your food come up products, services related to what i want?

How is a customizable to meet?

-- it customizable to me?

You can do this through digital media.

I like that, but would people go through mcdonald's, people are not expecting full a meeting

This text has been automatically generated. It may not be 100% accurate.

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