McDonald’s App Puts Big Macs at Your Fingertips

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June 30 (Bloomberg) -- Bloomberg’s Vanessa Wong reports that McDonald’s is experimenting with online orders and interactive in-store kiosks as other fast food establishments look to streamline business with digital apps. She speaks on “Bloomberg Surveillance.”

Payment platform help?

Mcdonald's has had problems with service for a while.

What they're hoping introducing this ordering app is to reach customers or new points of sales so their experiment in with kiosks in some stores and also experimenting with multiple drive-through points.

What they found a stores that have multiple sales points actually perform better than those that don't. whether operationally this will make things easier in the kitchen has yet to be seen.

The app has just rolled out in about 22 stores in georgia, columbus georgia area.

I am assuming at first the kitchen will be trying to figure out how to deal with this new stream of sales coming through.

Basically, how it works is you order on your phone.

When you get to the store, you check in with your phone and they fired up at that point.

So they don't start cooking until you show up.

Generally speaking, mcdonald's at of the curve are playing catch-up to other companies in coming up with innovative ways to serve customers fasters?

Other chains have been working diligently on digital already.

Panera has just rolled out a nap were they also have this rapid pickup desk.

You order ahead of time on your app and then you set a time you want to pick it up from the store.

You go to the shelf and kind of like bring it back.

The margins get better, etc., etc., and does this lead to margin improvement?

That has yet to be seen.

Hopefully, if it increases sales -- i think what they're trying to do is your phone is one of the best marketing devices they can reach you at right now.

I think they're just trying to get customers at this stage to engage with them at all points.

We will do a test run.

Adam johnson is -- this could work.

I have my mcdonald's app.

Looking at the quarter pounder bacon hub in our ranch.

-- habanero ranch.

I like peanut butter and peaches, that doesn't mean i like peanut butter and peaches together.

Looking for to breakfast, adam.

I'm going with the big guy.

90% of my daily salt.

Brad hintz with us.

Also dres matus from ubs.

This text has been automatically generated. It may not be 100% accurate.


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