Marvel's Four Secrets to Superhero Success

Your next video will start in

Recommended Videos

  • Info

  • Comments

April 3 (Bloomberg) –-Marvel Studios’ Captain America: The Winter Soldier opens this Friday, and expectations for its weekend take are running north of $80 million. This will be Marvel's ninth movie in six years, and the previous eight all did well at the box office - some phenomenally so: The Avengers made $1.5 billion, making it the third highest grossing movie of all time. What’s Marvel’s secret? Bloomberg Businessweek’s Sam Grobart reports.


BTV Channel Finder


ZIP is required for U.S. locations

Bloomberg Television in   change