LinkedIn Launches New E-mail Tool for iPhone

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Oct. 25 (Bloomberg) –- LinkedIn Senior Vice President Deep Nishar discusses revamping the company’s mobile applications. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Professional spend more time on smart phones and tablets.

Have to find new ways to revamp its mobile applications.

There is a new total -- tool.

Joining me is that linkedin guest.

I know you have been working on this for a while.

Congratulations.

Is the goal to make linked in a social network and not just a professional social network?

What is happening is that mobile is becoming more and more a part of the professional five.

You walk into the office in the morning.

You go home and check if you may mills -- e-mails here and there.

That is no longer the case.

We work whenever and wherever we want to be.

Mobile and tablets make it possible.

This is what we are doing.

This product is our way of ensuring that our members are enabled to work whenever and wherever.

You are also trying to encourage people to to spend more time there.

You doesn't make it is the content push.

Is that the goal to get users to spend more time on that app?

Users to engage on the mobile device as opposed to the desktop are two and half times more engaged than if they're only using it on the desktop.

So, absolutely.

We have the device in your pocket, you can do it at your fingertips.

Let's talk about this new feature.

How does it work?

But linked intro does is it enables you to make communication better.

E-mail is something we spent a few hours on.

It has the same message body and subject line and to and from.

What the linkedin intro does is as it goes through the servers, it adds a snippet.

It will tell me the latest story or video.

It helps me get that little bit extra richness of what you have been doing professionally.

When i'm e-mailing with my mom, i do not necessarily want to see her linkedin profile.

You don't have to.

It gives you a very small snippet.

It is really seamless.

Intro has been criticized for the last few days for compromising privacy and security issues.

How do you respond?

Linkedin has always been -- what linkedin intro does -- the content, all of the servers are on a separate ways.

These things do not commingle.

Eager -- user data is not impacted?

No.

some people who have been talking about this have criticized apple for putting you in a position that could compromise user data.

Apple is inflexible with a situation that you guys had to do a lot of workarounds to make this work.

How do you respond to that?

Apple is a great partner.

We are an integral part of the maverick launch.

We worked with them on this as well.

We work with them to make sure that this enables both of our members to get -- on the apple platform.

Talk about the newsreader app that you guys recently acquired.

We have been waiting for this day and to see what you guys are going to do.

You guys are spearheading this.

Tell me about the thinking and the strategy.

It is definitely a huge part of our content strategy.

As professionals, we get bombarded all day.

This text has been automatically generated. It may not be 100% accurate.

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