Las Vegas Turf Wars: Casinos Gamble on Thrill Rides

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May 6 (Bloomberg) -- For decades, Las Vegas casinos have been trying to one-up each other with high-end restaurants, mega clubs, and even thrill rides -- all in a bid to lure gamblers. But the latest attraction, built by Caesars, is part of a bigger strategy to win the Vegas turf war, once and for all. Bloomberg's Trish Regan took a spin on the appropriately-named "High Roller" with CEO Gary Loveman to get his strategy.

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