Lacrosse Millionaire Hits Wall Street to Find Fame

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March 27 (Bloomberg) -- Shawn Bryant, a former marketing executive with the NBA, talks with Bloomberg's Scott Soshnick about the self-branding and rise of Paul Rabil, a player for the National Lacrosse League's Philadelphia Wings. Propelled by a surge of interest in lacrosse, a strong social media presence and high-profile connections, Rabil has landed a series of lucrative endorsement deals which have made him the niche sport's first "million-dollar man." (Source: Bloomberg)

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