KFC Eleven Aims to Serve Casual Chicken Dinners

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Oct. 8 (Bloomberg) -- Bloomberg Contributing Editor Jeffrey Hayzlett examines “KFC Eleven,” a new strategy to expand into casual dining and how Dunkin’ Donuts is updating their brand to bring customers back throughout the day. He speaks on Bloomberg Television’s “Market Makers.”

Editor.

What do you think?

It is not a trend yet.

Is it the right strategy?

I think it is the right strategy.

Pizza hut started the fresh casual, be it 20 or 30 years old.

When we think of kfc right now, we think of buckets of chicken.

But that is their brand.

Isn't this a departure from the brand?

I am not getting my health on there.

I do not know if you will get your health on in kfc 11. this millennial crowd grew up with that chicken.

But they will add more offerings.

More fresh casual.

More so you can sit down and type.

That is what we will be talking about tonight on the show.

At like dunkin' donuts.

They are moving to fresh casual.

They are updating it.

They want to have coffee like they do at starbucks?

Not just morning coffee.

You have to think about the afternoon.

It makes a lot of sense.

That iced coffee or another cup of joe in the afternoon.

Were you surprised to learn how popular dunkin' donuts coffee is?

When you actually dig in, it it is a top brand for coffee drinkers.

Huge brand.

You put it right on starbucks -- they should put chicken and bacon and coffee area that is what i suggested.

But no.

They are dominating.

60% of business for duncan is -- dunkin' donuts is coffee.

They need a new branding strategy.

I will tell you.

Where you start with branding is the product.

Just like kfc is focused on the product, developed the promise,

This text has been automatically generated. It may not be 100% accurate.

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