Will RadioShack's Super Bowl Ad Win New Shoppers?

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Feb. 3 (Bloomberg) -- Protagonist Founder and CEO Matt Leshem and Former Microsoft Executive Hardeep Walia discuss RadioShack's Super Bowl ad on Bloomberg Television's "Bloomberg Surveillance." (Source: Bloomberg)

It's a prized with its honest approach to its dated storefront.

The 80's called, they want their store back.

For those of you on the radio, all of these characters including mary lou retton, prominence 1980's people strip the store bear.

-- strip the store bare.

Is this a strategy that is going to work?

Can radioshack get out of the idea that it is a dated company?

Consumers like rands who recognize who they are.

-- like brands who recognize who they are.

It is an ad that works.

The question is will they follow it up?

What is so cool is we have such an 80's star with us.

You were in "self impressed" a few years ago.

He knows all the words to loverboy.

That was in the early 80's when i was an actor.

I'm quite angry with you for bringing that up.

Did you get a call from radioshack?

, they said if i can grow hair again i can be an -- they said if i can grow hair again i can be in the ad.

Making fun of yourself is very dangerous.

If you do it in a way that is fun and funding -- fun and funny -- self referential humor is critical.

Don't we live in a world with social media where one of the things they have done has gotten give dish has gotten big companies to give up on the idea that they own the brand -- has gotten big companies to give up on the idea that they own their brand?

You serve yourself well by acknowledging that and trying to move them away from that.

It is a bit more confiscated.

It is true you do not have as much control as you did in some level.

If you do it in the right way you can control the uncontrollable.

I think radioshack is going to have some real success with this commercial.

Amanda is joining us later in the hour, you don't even know who that is.

Let's do a data check in honor

This text has been automatically generated. It may not be 100% accurate.

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