Jimmy Choo Co-Founder Launches Own Line

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Oct. 10 (Bloomberg) –- Jimmy Choo Co-Founder Tamara Mellon discusses creating her own line of clothing and footwear after leaving the company she co-founded in 2011. She speaks to Francine Lacqua on the future of fashion on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

Name.

Francine lacrosse down with her to discuss her new venture.

We are living in a world where women want to buy it now, wear it now.

They don't want to see something in the stores and -- in the show and it show up in the store six months later.

Everyone is online.

That's the biggest opportunity for retail.

This is exactly the space you want to be.

You drop pieces month-to-month but it is not six months in advance.

You don't have to wait.

I have a monthly fashion concept to go in and it's in the right season.

The fashion business delivers coats in july.

The summer dresses in january and february.

Nobody is in that mindset.

How many shops will you actually have?

The business plan is obviously huge growth online but then also miami retail because that way you really control your own business.

Very prestigious to be in department stores, but you also really want to control your own business.

How big do you want your brand to become?

Is this something you are thinking about?

Quality and innovation are the most important things to a luxury brand.

Without it, it will die.

If you have the product, the rest follows.

It's all about the product.

Talk to me about digital.

You talk about online, the fact that the under 35 do only shop online really.

The way we communicate with the customer now is so different.

Before it was once removed because you would have a print ad in a magazine and now with social media, you have a direct conversation with the customer which is fantastic.

They are talking to their customers and getting feedback.

Under 35 only shopping

This text has been automatically generated. It may not be 100% accurate.

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