Why Jefferson's Ages Bourbon on a Boat

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Sept. 4 (Bloomberg) -- Trey Zoeller, founder of Jefferson's Bourbon, discusses the bourbon business with Pimm Fox on "Taking Stock." (Source: Bloomberg)

Small-batch bourbon company.

He joins me now.

Thanks very much for being here.

Thanks for having me.

Before we get into the details of how the bourbon tastes, what is this about bourbon on a boat?

It's one of those ideas that comes after you've had a few drinks.


It seemed to take some legs.

I was on my 40th birthday on a friend of mine's ship who is from kentucky who catches great white sharks, releases them, find out the data behind them.

Giving them some bourbon.

Or he's had some bourbon.

Maybe so.

We were on the bow of his ship drinking some some -- some bour bon.

I thought, if this is happening in a bottle, it would happen in a barrel.

He was dumb enough to allow me to put five barrels on his ship and sail it around for 3 1/2 yea rs.

3 1/2 years.

We put in the bourbon and it came in as clear as water.

I got a call that some of the bands had corroded.

I have my own theory.

I think the crew might have found their way into them.

As it bobbed around in the ocean, it's lost -- it sloshed around within the barrel and the barrels breathed in the salt air.

It took on a briny taste.

When we tap into the barrels after 3 1/2 years on the water, we found it was very dark, very caramel in flavor.

We sent some barrels back to find out that the sugars had been -- it is a different kind of bourbon.

Kind of like a dark rum.

You buy the whole selection of organs -- you bought a whole selection of bourbons with you.

How many different bourbons do you make?

We have eight different labels and a couple of varieties within those, different ages.

We have three more we are about to debut this fall.

What's the oldest urban you make?

-- bourbon you make?

That is in your hand, aged between 30 and 33 years.

We have a very limited amount of that.

What does 30-year-old bourbon from jefferson's go for?

It would retail at around $300. secondary market, people sell bottles for around a couple of

This text has been automatically generated. It may not be 100% accurate.


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