Jaguar Plans First Super Bowl Ad Ever

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Jan. 24 (Bloomberg) -- Matt Miller reports on car maker plans for Super Bowl advertising. He speaks on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Looking at?

A lot.

We are talking about seven carmakers at least that will have super bowl commercials.

That is one more than last year.

They are spending more and more.

It is going to be about $100 million they spent collectively.

In second place, telecom media and tech.

We are talking about spending that has grown fivefold over the last 10 years.

They fell on rough times but they are back and stronger than ever.

Who are the main players?

Jaguar is going to come in this year and do an ad with ben kingsley.

They figured jaguar is the perfect car for an evil v illain or superhero from england to drive.

We will see ads -- it is a gorgeous car.

We are also going to see ads with gorgeous men like james franco.

He has little baby tigers to draw the fairer sex in.

Most people know women do more car buying than men in this country.

They are the decision-makers in the country.

Typically, car ads have been geared toward men.

A lot of carmakers -- changing their strategy.

Because you spend that much money on ads, does it equate to sales?

What is the correlation?

It is hard to judge that.

It is hard to measure whether the ad equates to sales.

You spend about $4 million for 30 seconds this year.

Depending on what kind of ad you're doing, you may spend $3 million on producing it.

Sarah mclachlan is doing an audio ad.

It has to do with the aspca.

It will be funnier.

They have to pay her.

They have to pay for the rare breed of dog they are using in the commercial.

It gets pricey.

What is the goal?

They want to beat bmw as far as luxury sales in the u.s. it will be the most watched event, as it is every year, on american t.v. they think it will it equate to big sales.

Thank you.

We are on the markets again in 30 minutes.

"street smart" is next.

This text has been automatically generated. It may not be 100% accurate.

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