J. Crew CEO: We're Not Elitist, We're Quirky

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Nov. 8 (Bloomberg) –- In today's "Global Outlook," Bloomberg's Matt Miller takes a look at J. Crew CEO Mickey Drexler's comments about his company on Bloomberg Television's "Street Smart." (Source: Bloomberg)

J. crew, mickey drexler, at the london store opening.

Take a look.

London because, for us, we are based in new york.

It is our headquarters.

We are new yorkers by heart.

I think the closest in the world that gets to being new york is london.

It wasn't very difficult.

The english language.

We find fashion is an international language, in any case to you can kind of go anyplace.

London was at the top of the list.

How are you positioning yourself in the very competitive u.k. retail space?

New have been described as premium fashion, you fashion -- you have been described as premium fashion, youth fashion.

How do you want to be seen?

A lot of style, premium, quirky, creative, fun.

We don't take ourselves seriously, except when it comes to making clothes.

And we are not elitist.

We have a humor about ourselves.

Customers will decide how we are being taken.

I think we offer something that is not here.

You plan to launch from here into europe.

A number of retail brands have used this as a launching pad into europe, because of the language being the same.

It is hard to say.

We are going to school here.

We are going to learn.

We have no master plan to rush out and own the world, so to speak.

We love what we do.

We love our craft.

If our kraft works well as an entry to europe, we will move beyond -- if our craft works well as an entry to europe, we will move beyond.

The hard part is sustaining the business, have people want to like and buy from you.

People can open up anywhere in the world, but they don't have something that is needed or different, they are not going to succeed.

We are a product-driven, what the customer wants business.

We have socks here that have inspiration from every country in the world.

We put an enormous premium on creativity, design, quality.

If our competitors do that, then it is up to the customer to decide.

The last thing any high street needs is another retailer selling more clothes.

He has become very reddish, mickey drexler.

Apparently the first -- very british, mickey drexler.

Apparently, the very first customer was the founder of top shop.

Do you wear j. crew?

If someone gives it to me on the -- for christmas.

What the fed chairman has to

This text has been automatically generated. It may not be 100% accurate.

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