Is Washington In Need of a Total Rebranding?

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Nov. 14 (Bloomberg) -- Allen Adamson, managing director at Landor Associates and Steve Odland, CEO and president at Committee for Economic Development, examine the broken brands of both political parties in Washington. They speak on Bloomberg Television’s “Bloomberg Surveillance.”

Washington right now?

I think obama is heading for the championship there.

When you look at brand distraction, how do you turn it around?

What is your advice to congress?

Deliver on a promise.

A brand is a brand today.

Starting off with a website that does not work well not help the affordable health care act or obama, the brand.

Looking ahead to the 2000 14 election, what party needs to do the most to get more seats in congress?

I think they both knew because in a mud fight, no one wins.

It is a race to the bottom.

That does not sound good.

You look at the follies and washington, and it just continues.

It has been going on forever.

I read the biography of thomas jefferson, and they were doing it back then, too.

We set out to fix the problem for 30 million people.

We ended up messing it up for 300 million people.

Going to company news this

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