Is the Future of Beer Drinking This $340 Gadget?

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Oct. 23 (Bloomberg) –- Heineken is launching a new product: the Sub. It's taken inspiration from the successful Nespresso blueprint of cartridge-style home appliances, introducing a bit of tech-geekery into your kitchen, and a clever reliance on online orders. At $340 though, it's a pretty pricey way to pour a beer. (Source: Bloomberg)

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