Is McDonald's Plan to Introduce Wings a Good Move?

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Aug. 27 (Bloomberg) -- Bloomberg's Julie Hyman and Techonomic VP David Henkes discuss McDonald's plan to introduce bone-in chicken wings across the U.S. next month. They speak on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

This is just the latest.

Mcdonald's has been doing a lot of new menu offerings.

The egg white wrap.

The smoothies it has been offering.

It is trying to do a new innovations on its menu, new items to get people into it restaurant.

It seemed to work to some extent last month.

The strategy is working to some extent.

Wings are very popular item elsewhere.

The company has been testing this.

Everybody keeps calling them wings.

Everettthe company says they will be drumettes.

I hear you chuckling.

Is this a smart move?

They have to do something.

When you look at their sales numbers, they have been down.

We are in a very challenged environment right now.

A big guy on the block is setting the tone.

Their menu has expanded greatly over the last 5 or 6 years.

It sounds like they are starting to cut back.

They need something to drive consumer interest.

Wings are the things to do it.

Wings you think of something you will eat while watching the game.

With a beer.

Does this drive carry out traffic?

Do people go through the drive- through and and take out a lot of wings?

Is that something you go to kfc for?

It is definitely priced to go.

The to go traffic is probably already 70% of the business.

Timing is right.

Football season is starting.

It tumors are looking to eat wings.

They will have to get the beer on it own.

That would be revolutionary.

A happy meal.

Their menu had just gotten so huge.

People were frustrated with it.

Those who operate the restaurant and even folks who came in to look at the menu.

What is the key?

There is a lot of competition out there.

People are looking for healthier foods.

How does mcdonald's play in that space?

There are really two strategies.

One is the value proposition.

A lot more things on the dollar menu.

A lot more of these premium products as well.

There are some of these higher end burgers.

It is a strategy to appeal to the value oriented consumer as well as a little bit more of the premium consumer.

They have got to appeal to both.

They have got to do something.

This text has been automatically generated. It may not be 100% accurate.

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