Is `Call of Duty' Your Next Big Trade?

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

Aug. 8 (Bloomberg) -- On today's "The Next Big Trade," Brean Capital's Todd Mitchell discusses why the company likes Activision and his investment ideas with Adam Johnson on Bloomberg Television's "Street Smart." (Source: Bloomberg)

? time for the next big trade, activision raised earnings on sales, and i thought everybody was moving to a mobile.

We are entering a new consul cycle -- console cycle.

We think the news cycle will be much kinder to companies, the bigger ones will do better.

There aggregating a much bigger audience which, -- with much bigger games.

They are capturing more share, more hours.

Are the games more compelling?

This is some of the most members of content that there is out there.

There is a core audience that is very large and very connected.

That is ultimately what you want in media.

They were introducing new games, what took them so long to get back in the game, so to speak?

The cycle as a bit problematic because it introduces new hardware.

There is more to it last year, they had a hit that earned them about 21 cents beyond their normal earnings.

This year, is before the transaction.

You have about 25% because of them buying the shares.

What they have done is they have bought the shares by about 35%. organically, 15% earnings.

Thank you very much.

That means to be bringing you some market news.

Reganomix, internet royalty.

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change